Over the past six months, I’ve analyzed over 100 AI and SaaS website pages to uncover what drives conversions. Drawing from these insights, I’ve compiled a 100-point checklist designed to elevate user experience and boost conversion rates. By following these proven tips, you’ll position your landing page among the top 30% of the highest-converting pages in your industry. This checklist is your secret weapon for creating pages that stand out and deliver results.

Table of Contents

About Me

I am Krissmann Gupta, I founded - getmorebacklinks.org - Service to submit startup to 500+ directories for high quality backlinks.

I also write playbook to go from 0 to $10K MRR in days, not weeks - foundertoolkit.org

https://bento.me/krissmann

https://www.youtube.com/@MARKUPXBRANDS

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https://www.linkedin.com/in/krissmann/

General Principles

  1. Clear Purpose: Define a single, clear purpose for the page to guide users.
  2. Consistent Branding: Align visuals, tone, and style with your overall brand identity.
  3. Simplify Layout: Keep the design clean and focused on the core message.
  4. Clarity Over Creativity: Prioritize clear messaging over overly creative but confusing designs.

Above-the-Fold

  1. Compelling Headline: Write a headline that addresses the user’s key need or problem.
  2. Supportive Sub-headline: Use a sub-headline to expand on your promise in 1-2 short sentences.
  3. Eye-Catching Hero Visual: Include a hero image or video that reinforces your core message.
  4. Primary CTA Placement: Place a prominent, high-contrast CTA button above the fold.
  5. Trust Indicators: Add elements like client logos, certifications, or awards to build credibility.
  6. Quick Answers: Ensure users can answer “Where am I?” and “What can I do here?” within 5 seconds.
  7. Visual Balance: Balance text and visuals to create a harmonious design.
  8. Contrast and Visibility: Ensure text contrasts sharply with the background for easy readability.
  9. Directional Lines: Use visual elements like arrows or lines to subtly guide users toward the CTA.
  10. Short Copy: Keep above-the-fold content concise—get straight to the point.

Headline and Copy

  1. Direct Tone: Write as if speaking directly to the reader—avoid corporate jargon.
  2. Value-Focused Headlines: Highlight what users gain, not just what you offer.
  3. Specific Benefits: Replace generic claims with measurable results (e.g., “Boost ROI by 30%”).
  4. Address Pain Points: Show empathy for the user’s challenges and position your solution.
  5. Use “You” More: Speak to the user’s perspective by using “you” instead of “we” or “us.”

Visual Hierarchy and Layout

  1. Strategic White Space: Use empty space to draw attention to key elements and reduce clutter.
  2. Readable Fonts: Opt for simple, legible fonts with sufficient contrast against the background.
  3. Logical Flow: Arrange sections in a logical sequence—problem, solution, proof, and action.
  4. Visual Anchors: Use icons, images, and lines to direct attention to CTAs and key messages.

Hero Section

  1. Promise in Headline: Clearly state what users can achieve with your product/service.
  2. Visual Support: Use images or videos to complement your message (e.g., product in action).
  3. CTA Copy: Use action-oriented phrases like “Start Saving Now” or “Try It Free.”
  4. Highlight Benefits: Focus on immediate value, such as “Save 10 hours a week.”
  5. Subtle Secondary CTA: Add a secondary CTA as a hyperlink or ghost button for lower commitment.
  6. Contextual Images: Use visuals that directly relate to your product or service.
  7. Value Proposition Refinement: Highlight the specific pain point your product solves.
  8. Headline Hooks: Include curiosity-driven hooks like “The Secret to [User Goal].”
  9. No Clutter: Avoid crowding the hero section with unnecessary elements.

Body Copy and Messaging

  1. Target Personas: Tailor the messaging to a specific user persona’s needs and goals.
  2. Storytelling: Use relatable anecdotes or examples to make your solution more compelling.
  3. Actionable Copy: Use verbs that inspire action, such as “Discover,” “Achieve,” or “Simplify.”
  4. Avoid Fluff: Keep paragraphs short and remove unnecessary words or phrases.
  5. Use Bullet Points: Present benefits and features in concise bullet points for easy scanning.
  6. Second-Person Writing: Use “you” and “your” to engage readers personally.
  7. Power Words: Incorporate persuasive words like “proven,” “exclusive,” or “guaranteed.”
  8. Avoid Jargon: Write for clarity; avoid industry-specific terms your audience may not understand.
  9. Scenarios and Examples: Add relatable examples that illustrate the product in use.

Features and Benefits

  1. Benefit-Oriented Copy: Emphasize what the feature achieves rather than just its functionality.
  2. Visual Examples: Show product features using screenshots, videos, or GIFs for context.
  3. Break Down Features: Explain technical details in simple, benefit-driven terms.
  4. Alternative Solutions: Highlight how your solution outshines competitors or DIY approaches.
  5. Include Metrics: Back up claims with measurable data or customer results.
  6. Comparison Chart: Include a chart showing how your product stacks up against competitors.
  7. User Scenarios: Showcase use cases tailored to different audience segments.
  8. Overcome Hesitation: Address common user fears directly, such as data security or commitment.

Social Proof

  1. Testimonials: Feature quotes that highlight specific benefits or outcomes.
  2. Reviewer Details: Add names, job titles, and company logos for credibility.
  3. Case Studies: Share brief success stories with tangible results.
  4. User Numbers: Showcase stats like “Trusted by 10,000+ marketers.”
  5. Expert Endorsements: Include quotes or mentions from industry experts if available.
  6. Ratings Summary: Include a quick summary of your average rating (e.g., “4.8/5 on G2”).